Hi, I’m Em, founder of Wrapped In Em.

 

Originally from the UK and now proudly based in Dubai, I created Wrapped In Em from a love of effortless style and a belief that clothing should adapt to the woman wearing it – not the other way around.

 

Like many women, I’ve spent years searching for pieces that looked beautiful, felt comfortable and worked with real bodies and real life. I wanted clothes that could take me from beach to brunch, from holiday to home, and that offered endless ways to wear them. When I couldn’t find them, I decided to make them.

 

Every piece is handmade in small batches in Dubai, with versatility and individuality at its heart. From our signature wrap trousers and multi-wear pareos to our newest accessories, each design is created to be worn, styled and loved in your own unique way.

 

Wrapped In Em celebrates women of all shapes, sizes and ages. There is no such thing as one-size-fits-all because we are all beautifully different. That’s why every piece is thoughtfully designed to flatter, move with you and make getting dressed feel effortless.

 

The inspiration behind Wrapped In Em comes from the life I love living and the places I love being — long lunches with friends, weekends away, beach days, sunset drinks and everything in between. My pieces are thoroughly road-tested in all the important places!

 

The women you see wearing Wrapped In Em are not professional models. They’re friends, customers and women who inspire me every day. Because this brand is for real women, living real lives, and looking fabulous while doing it.

 

My hope is that when you wear Wrapped In Em, you don’t just look good — you feel confident, comfortable and completely yourself.

 

Because the best clothes aren’t the ones you wear once.

 

They’re the ones you reach for again and again.

 

With love,

 

Em x